You’re stuck job hunting because you are invisible online. You have a network that you aren’t sure how to tap into, your online presence isn’t stopping employers in their tracks, and you have no distinct voice. Luckily, there is a solution. For millennials, it is crucial to leverage your personal branding to accelerate your career.
Step 1: Take hold of your narrative.
Create a powerful personal value proposition (PVP) statement that helps others understand who you are and what qualities, skills and experience you bring to the table. How do you do things better or differently from others in your industry? Your PVP explains why someone should hire you or work with you. What skills can you leverage to make you stand out?
Explain what you do
Never go on to simply state your job title. You want to give the listener an idea of what industry you are in and your main responsibility. By simply stating your job title, you lose the power to control the first impression, because the reader will already have a preconceived notion about what that “title” entails.
Present your value
What are your skills? Help the listener understand how you add value. Share the skills you have developed and how you utilize them.
Highlight the outcomes and showcase your accomplishments
How have you made an impact as a part of your companies or organizations? Show how you have delivered results with specific examples.
Step 2: Upgrade Your Resume for 2018
Your resume is important, because every piece of paper or profile that is associated with you helps to make you more marketable. If you can master a good resume and how to sell yourself on paper, you can sell yourself in your side hustle, for speaking engagements and other opportunities. Job seeker or entrepreneur, your resume is not to be ignored. Microsoft Word templates are just not going to give you the wow-factor that you need to stand out in a pile, and the contents on it is probably a lazy collection of copy-and-paste from past job descriptions. Your resume is your introduction and speaks for you. What does your resume say about you?
Fit more substance, with style
What’s most important for your resume is to have an eye-catching layout that also accommodates substance. (Here are some of the ones that I like.) You can snatch some edges with a one-page resume easily, if you design it properly. On top of lacking visual appeal, many resume templates limit the amount of information you can fit in.
Make your resume accomplishment-based.
If your lazy behind copy and pasted your job description into your resume, you might as well light it on fire right now, because you done wasted everybody’s time. A resume needs to tell the reader what you have accomplished, changed, and improved in your current role. A simple list of what you do day-to-day will not cut it.
Step 3: Optimize Your LinkedIn Profile
It is the most underutilized and underestimated social media network. Most millennials don’t understand what to do with it and the power that it has when it comes to networking and job hunting. Of all the social networks, LinkedIn is the most important when it comes to presenting yourself professionally to potential employers and recruiters.
The reality is that what you know and who you know, isn’t nearly as important as who knows you. The more that people are aware of who you are and what you are trying to accomplish, the more likely they will be able to help. My LinkedIn profile is the perfect place to communicate what I’m looking for and what I can do. For those reasons, recruiters slide into my inbox regularly with opportunities that may be a good fit for my skill set. If that isn’t happening for you, you have some work to do on your profile.
Be mindful of your headline.
Your headline should accurately describe the position you are looking for and not simply a description of your current or previous position. “Recent graduate seeking entry-level marketing position” is a better headline than “ Marketing Intern at Company X.”
Contact recruiters directly.
Linkedin has a plethora of recruiters and hiring managers looking for talent. They sometimes will find you, but other times you have to find them. This is the game-changer when you want to be proactive during your job search. You have to get aggressive and reach out to recruiters during these three scenarios: When a recruiter looked at your page, when there is a recruiter in your network, connecting with a recruiter at a company that you applied to.
You see, LinkedIn is the VIP section of the job market. It’s the place where you can escape the crowds of other job seekers and stand out. And I don’t know about you, but I try to be in the “section” in all areas of my life. Why are you trying to be in the regular section of the club with the commoners fighting for the bartenders’ attention to get a drink? Like who has time? You should be seeking the competitive advantage in all scenarios.
Change the way you apply for jobs and learn about strategies + tools that less than 1% of job seekers are using. Talk about the odds being ever in your favor. The job search is a real-life Hunger Games, and only the prepared survive. That’s why I created, The Job Magnet, a done for you strategy session. If you’re looking to get ahead of the competition, fill out the form below.
- Personal branding statement
- Professional biography and elevator pitch
- Redesigned resume
- A content schedule and social media strategy
- Confidence and clarity