“Social Proof” — Required for Successful Job Search

By Susan P. Joyce

Social Proof -- Required for Successful Job SearchRemember the old Las Vegas marketing line, “What happens in Vegas, stays in Vegas”?

Now, it has morphed into “What happens in Vegas, stays in Google (and Bing, et al.).” 

Leading a “perfect” life – very low-profile, never breaking any laws, never participating in any form of social media, never doing anything that might draw negative attention, does not ensure a clean personal reputation in 2018 or beyond, unfortunately.

Nor, does such a low profile, if achieved, impress recruiters and hiring managers with your knowledge of how social media and the Internet work.

Today, a minimal online professional profile can be as hazardous to your job search and your career as a profile which is full of bad photos and nasty comments.

Instead:

  • Information about someone else with the same name may be found (and what is found may ruin opportunities for you).
  • Aggregated “public” information about you from official records is on the first page of search results, and most people stop looking with that first page.The information includes your age and birthdate, home address and phone number, value of your home (if owned), speeding tickets, property taxes, and much more. With your created and managed social proof (see below), that aggregated information is not viewed.

What Is Social Proof?

Social proof is very important for a successful job search, today.

Social proof is your public Internet activities – your public profiles and contributions – reviewed by recruiters, potential employers, and others. Without knowing you, those activities are proof of who you really are.

Creating social proof doesn’t require spending 10 hours a day dumping content and comments on every social network available. Spend time creating focused, consistent content on LinkedIn and other social networks appropriate for you and your career.

You Are Being Watched

According to an excellent study funded by Microsoft back in 2009, eighty percent (80%!) of employers and recruiters conducted an Internet search on the names of applicants. Searching is much more widely used now!

Nearly 100% of employers search the Internet using the applicant’s name – a quick and easy “background check” to eliminate the obvious “bad fits.” If they find negative content or nothing positive and relevant about/by you, your application is ignored.

You must manage your public actions so that what is found shows you in a positive light. This need is not going to disappear. It is only going to become stronger in the future.

The assumptions employers make:

  • Your visibility confirms resume facts and demonstrates your skills and personality.
    The assumption is that your public content is more factual than your resumes or applications because it is visible to the people who actually know your facts, making misrepresentations very awkward.
  • Lack of visibility is negative.
    If positive professional visibility is not available associated with your name, employers assume that you are out-of-date or maintaining a very low profile because you are hiding something negative and significant.
  • Bad visibility ends opportunities.
    If search engines show unprofessional visibility (pictures of you, or someone with your name, drinking excessively or doing drugs, etc.), employers will not want to employ you.

Your Internet activities can reveal a great deal about you, and demonstrate the level of your skills, capabilities, experience, and knowledge.

Monitor Your Online Reputation

To know what employers and recruiters find when they search for your name in Google, monitor what search engines are associating with your name. Note that this doesn’t need to be associated with you! Mistaken online identity is more of an issue than many people believe.

Anything a search engine associates with your name, whether it is you personally or someone else who shares the same name, can be a problem for you because an employer won’t know whether or not the person involved is you. You can lose out on an opportunity because someone else has “muddied” your name.

Read Defensive Googling for details on how to monitor your name, best practiced at least on a monthly basis.

Your Online “Tracks” Should Support Your Resume’s “Facts”

Employers are accustomed to a degree of “exaggeration” in many resumes and job applications, and, not surprisingly, they don’t like it.

Did you really attend that school, earn that degree, work for that employer, and hold that job title? Are you really the skilled communicator you claim to be? Do you demonstrate the expertise your resume says you have?

Today, thanks to social media and search engines, it is much easier for employers to uncover exaggerations. It is also easier to shine in comparison with other job seekers.

Build Your Social Proof

It is important to be purposeful in creating your online reputation. And to be active, particularly when you are job hunting.

This will actually accomplish two goals – managing your reputation, of course, and also demonstrating that you understand how to operate in the current business environment which definitely includes an online element. It will also help you distance yourself from everyone else who shares the same name.

Considering their impact in Google search results, any of these basic elements could establish your online presence and help you manage your online reputation. They would also help you recover your reputation if necessary, depending on how many you use.

  • LinkedIn 
    Your first line of defense is your LinkedIn Profile. A LinkedIn Profile provides “proof” accepted by most employers. While resumes may contain those hated exaggerations, your LinkedIn Profile, visible to your friends and professional colleagues, is expected to be an honest representation of your career facts. Having an entry for yourself will help distance you from any “doppelgänger” who may be negatively impacting your job search. Compare your resume with your Profile — they should agree, containing the same employment dates, same job titles, same employer names, education, etc.
  • Twitter
    You can build credibility, authority, and gain good Google search results positioning with a solid Twitter account. Keep it focused on finding and sharing good information on your topic, and you can “meet” some very nice people on Twitter.
  • Facebook
    Facebook is the largest social network, reportedly with over 1 BILLION members. Do NOT over-share personal information on Facebook. Assume that everything you post on the site will be seen by a recruiter or potential employer at some point in time! If you have been using Facebook for a while, go through and clean up your posts.
  • SlideShare.net 
    “Professional content sharing platform” SlideShare was one of the original LinkedIn Applications, and it still connects very well into a LinkedIn Profile. Purchased by LinkedIn.com in 2012, SlideShare provides you with the opportunity to build visibility for your professional knowledge and expertise. Just be careful not to reveal anything that is confidential to a former – or current – employer.
  • Quora
    Quora is a question and answer website. If you are an expert in a topic, raise your visibility by providing thoughtful, well-written, and complete answers to relevant questions. Don’t respond too casually or sloppily. Bad answers can damage your reputation very visibly rather than enhancing it. Quora is a good place to learn things, too, so you can remain up-to-date in your field.
  • YouTube
    Owned by Google, YouTube is the world’s 2nd most popular search engine (right after you-know-who). Create how-to videos in your area of expertise. If you have created videos, even Camtasia videos of your PowerPoint Presentations, you can publish them on your own YouTube Channel.
  • Vimeo
    More visibility for your videos. Like YouTube, Vimeo is free for you to post your videos, and they also have an upgrade available.
  • Guest writing
    If you like to write and are an expert in a topic but don’t want to commit to a weekly blog post, consider contributing articles to well-known sites like Medium.com. You may also be able to contribute to BusinessInsiderForbesHuffingtonPost.comMashablePatch, and many others. If there is a site you particularly like and visit often, check to see if they accept articles. Most often, these will be unpaid opportunities. Do be aware that the site’s reputation will color your own, so choose carefully. Understand that you won’t control how long your article remains visible or the amount of visibility it receives.
  • Your own blog
    There are many blog platforms around where you can get started blogging – Blogger.com, SquareSpace, Tumblr, Weebly, Wix, WordPress.com, etc. Make your knowledge and opinions about your topic visible – very carefully. Most blogs die or are abandoned eventually, but if you have the writing skill and the determination to write a blog, they can be powerful for increasing your personal visibility and “brand.”
  • Write a book
    A long time ago, a speaker encouraged people to write non-fiction books in their areas of expertise by simply saying, “Author. Authority!” True. Of course, writing a book is not easy or more of us would do it. Publish a “real” book or a Kindle ebook sold through Amazon, and you qualify to have an Amazon Author Page.

Separate Your Public and Private Profiles

Separate your public “professional” or “business” identity from your private, informal, “fun” or “angry” identities. Don’t let those crazy photos you posted in college or your political rants on your local newspaper’s website scare a potential employer away.

If you absolutely must rant on a topic or post questionable photos or comments, use a different identity from the identity you use for work and job search.

Bottom Line

Social proof is not optional, but it is also not hard to develop, thanks to LinkedIn and Google. Just remember that potential employers may see everything you post publicly with your professional name, and act accordingly.

More About Social Proof

Strategies to Build Your Social Proof:

Social Proof for Reputation Management:

More Social Media and Job Search Guides:

Explore free courses to help at every step of your career.

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12 Ways You Can Absolutely Make Money Online

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12 Ways You Can Absolutely Make Money Online

For many people, making money online would be an absolute dream come true. If they could find a way to make money with a website or some other online venture, they could quit their job to focus on entrepreneurship, spend more time with their family, and finally take back control of their time and their lives.

The crazy thing is, earning money online isn’t a pipe dream. I have been doing it for nearly a decade now with my website Good Financial Cents. I also know thousands of other people who are earning money online their own way with websites, courses, or unique marketing strategies.

Now, here’s the good news. The majority of online revenue strategies aren’t that complicated. Like any business venture, your online income takes time to grow. You need to be willing to devote the time and energy required to get your idea off the ground, and you need grit to stick with it even if your journey is slow when you first start out.

If you’re angling to earn money online but aren’t sure where to start, here are several of the best and most realistic strategies to consider:

#1: Google Adsense

If you’ve visited any website, you’ve seen Google ads. These ads are everywhere, and for good reason. Not only are they easy to set up on any basic website, but they can be lucrative once your website starts bringing in a steady amount of traffic.

One of the cool things about Google AdSense is that it’s so easy to get set up. If you have a blog or website, you can sign up for a free Google AdSense Account. From there, Google will give you a unique code that you will paste onto your website. Google takes it from there, tracking your page views, traffic, and earnings on your behalf. There is no upkeep or maintenance to get this thing going, which makes it a no-brainer if you have a website already.

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How much will you make? I think my best month with Google AdSense was almost $5,000 over the last ten years. That amazing month blew my mind since it was actually near the beginning of my blogging journey. When you go from making zero to $5,000 in a month, that will rock your world. For me, it also got me even more excited because I knew there were other ways to monetize.

#2: Affiliate Marketing

Whether you have a website or are still dreaming up ideas for a blog, you can also look into affiliate marketing. With affiliate marketing, you partner with brands and businesses within the content of your website. If you mention a product or service, you link to that produce or service using a unique affiliate code you received when you signed up for that particular affiliate program. From there, you’ll make money any time someone buys a product or service through your link.

Generally speaking, you’ll want to partner with affiliates that are related to your blog concept. Since I’m a financial advisor, I have focused a lot of my affiliate energy on financial products like savings accounts, credit cards, and investment accounts.

In addition to signing up for individual affiliate programs, you can also sign up for an affiliate ad network that offers a ton of different affiliates in one place. That way, you can see what works and what doesn’t work over time.

If you’re looking for inspiration, my friend Michelle Schroeder-Gardner of the website Making Sense of Sense has become the expert on all things affiliate marketing. Michelle earns more than $100,000 per month from her blog and the bulk of her income comes from affiliate sales. Michelle has had so much success with affiliate marketing that she even has her own course called Making Sense of Affiliate Marketing.

While Michelle works with a ton of affiliates in the financial services industry, one of her biggest affiliates is a blog hosting company called Bluehost. This just goes to show that you can make money with nearly any affiliate company or product if you know your audience and build up enough traffic to create sales.

#3: Consulting

Another way to make money online is via consulting. If you’re an expert in any field, you could potentially find people willing to pay you to counsel them on their personal or business goals. You might think you’re not important enough to consult for big companies, but you could be surprised at the types of expertise people will pay for.

My colleague Robert Farrington of The College Investor is a good example of someone who consulted online on the side in an unlikely industry. Robert told me that, after he had been blogging for a few years, a couple of brands reached out to him to ask him for help with social media and online marketing.

Robert said he did an average of 4-6 of these gigs per year for a while depending on his schedule and the work involved. The best part is, he charged a flat rate that usually worked out to around $100 per hour. And remember, this was pay he was earning to advise people on the best ways to use social media tools like Facebook and Pinterest to grow their brands.

If you want to start consulting but aren’t sure what steps to take next, you can also set up a free account through Clarity.fm. This website lets anyone who wants to offer consulting set up a free profile. Once your profile is set up, people will find you and book a session you’ll get paid for.

#4: Online Courses

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If you have any skill you can teach others, it’s also possible to set up an online course you can market online. You can find online courses that teach anything from cooking to marketing or even freelance writing. Heck, I even offer my own course for financial advisors who want to take their businesses online— The Online Advisor Growth Formula.

Last year, I profiled my friend Joseph Michael of Easy Course Creation. Michael offers several different courses, including courses on a writing software called “Scrivener.” Over the years, Michael has earned six figures or more annually selling courses that help people achieve the kind of success he has earned.

Most people set up their online course through a platform like Teachable.com. With Teachable, you can upload your course materials and use the platform to manage customers and accept payments.

#5: Podcasting

Another way to make money online is by hosting an online podcast. I have the Good Financial Cents podcast to go along with my blog, and I use that platform to find new sponsors and advertisers all the time.

I still remember getting my first sponsor on the podcast and finding out they were willing to pay $8,000 for me to include a short clip at the beginning of each podcast for 90 days. That was insanely exciting to me at the time since I wasn’t sure I would be able to monetize my podcast that much at first.

However, there are tons of people making a lot more than me on their podcasts. Take the Entrepreneur On Fire Podcast hosted by John Lee Dumas. According to the show’s most recent income report, this podcast brought in a net income of over $400,000 in March 2018. Now, that’s crazy.

The key to getting ahead with podcasting is finding your niche, growing an audience, and then finding ways to monetize and connect with sponsors. This isn’t the easiest way to make money online since there are a lot of logistics that go into writing, recording, and editing a podcast, but it is still worth considering.

#6: Book Sales

While the publishing industry used to be heavy in print, you can complete the entire process of writing, publishing, and marketing a book online these days. Websites like Create Space will let you upload and take your book to print without getting a formal publisher involved, and you can even get your book on Amazon.com so people can buy it there.

A blogger I know named Joseph Hogue has a successful blog (My Work from Home Money) and a thriving book publishing business. Hogue has written several books he has published online to create an ongoing source of passive income. He says he averages about 685 books sold per month to bring in an average of $1,857 in revenue. Not bad, huh?

If you think you could write a book people would want to buy, this is a smart strategy to consider since the start-up costs can be minimal and you probably already have a computer and word processing software anyway.

#7: Lead Sales

Another way to make money online is by collecting leads. The main steps you need to complete to make lead sales work include setting up a website, getting traffic to that website, and making sure you’re collecting leads that someone will actually pay for.

Here’s a good example of how lead sales can work in real life: My second website, Life Insurance by Jeff, brings in a ton of traffic from people who are searching the web to find answers to life insurance questions. While I used to have the website set up so I could sell these people life insurance myself, it was a lot of work to process all the different requests and clients. As a result, I started selling the leads I gathered instead.

Basically, lead buyers are willing to pay for the personal information I gather from people who visit my website. This is a win-win for everyone since I get paid for the leads and my website visitors are connected with someone who can help them.

Keep in mind though, you can sell leads in many different industries —not just life insurance. Really, you just need to figure out a niche, build a website and traffic, and see how much you can get for the leads you collect.

#8: Freelance Writing

If you have writing skills and creative talent, it’s also possible to get paid to create online content. I don’t do this as much as I used to, but I am very aware of how viable this income stream is.

One blogger I know, Holly Johnson, actually makes over $200,000 per year creating content for other websites. And actually, that’s on top of the six figures she earns with her blog, Club Thrifty.

Holly told me she started writing content in 2011. At the time, she still worked a full-time job but created content online part-time to supplement her income. Over time, she was able to double and triple her rates until she could quit her full-time job to write. These days, she makes bank as a freelance writer and teaches others to do the same via her online course, Earn More Writing.

According to Johnson, the key to making it as a freelance writer is figuring out a niche, networking with people who might hire you, and delivering high quality content 100 percent of the time. While there are a ton of writing job boards to help you get started, she says it’s fairly easy to find starter writing jobs on websites like Upwork.com.

#9: Sponsored Posts

If you have a website or a large social media following, you can also make money by pursuing sponsored posts and ads. But, how does this work? Basically, companies are willing to pay bloggers and social media influencers to promote their products and services. If you have a platform, be it a blog or a huge Instagram following, you can cash in.

The first time I got a sponsored post for Good Financial Cents, I was totally blown away. I think I got paid only $100, but that was a lot of money to me at the time. Later on, however, I realized companies that wanted a sponsored post really just wanted a link from my website to their own site. For that reason, I started increasing my rates.

These days, I charge around $4,500 for a sponsored post. Plus, I clearly mark all sponsored content as an #ad to stay in compliance with Google’s terms and conditions. I also only promote companies I use or believe in.

But, I also know bloggers that get $20,000 for a sponsored post. That’s pretty crazy, but it just goes to show what is possible.

Keep in mind though, you don’t need a website to do sponsored content since you can also get paid if you have a lot of social media followers. My wife has a pretty big Instagram following, and she gets all kinds of sponsorships. Not only does she get paid in cash, but we get a lot of free stuff, too. We’ve received free rugs, free lights, and free carpet cleaners. She only promotes things she loves though, so this strategy works really well for her.

#10: Webinars

Need more ideas on how to make money online? Another strategy is using webinars to market your product, service, or course. I’ve done webinars to promote my financial planning practice and to drum up interest in my online course for financial advisors. With a webinar, you’re basically offering a lot of tips and advice for free — usually in a live format. At the end though, you pitch your paid product or service with the goal of securing a few deals.

Professional speaker Grant Baldwin uses webinars to market his courses on public speaking, including Get Booked and Paid to Speak. While Baldwin offers plenty of free tips during his webinar, he offers his course at the end for people who want to pay to learn more. And, a lot of times, his sales pitch works.

No matter what you’re selling, it’s not that hard to set up a webinar and attract people to sign up with a lead magnet or Facebook ads. Heck, you can probably find a free webinar on how to create your first webinar if you look hard enough.

#11: YouTube

YouTube is another platform that has made it possible for people to earn money online. There are a ton of YouTube channels out there on any topic if you can think of, and most of the people with a big following are earning some money in exchange for their videos and time.

Marine officer turned men’s fashion expert, Antonio Centeno has built a million dollar business from his YouTube channel, Real Men Real Style.

Last year, Forbes profiled some of the biggest players in the YouTube scene. According to the study, the top ten biggest grossing YouTube stars brought in $127 million from June 2016 to June 2017. The most popular, a gamer named DanTDM, earned $16.5 million of that on his own.

Will you earn that much? Probably not. However, you can start making money via YouTube using the platform’s own ad network or by getting sponsored posts. If you like doing videos, starting a YouTube channel can a fun way to earn some cash on the side.

#12: Build an Online Community

Last but not least, you can also earn money online by building an online community, although the monetization strategies you can pursue will vary a lot depending on your goals. You can build a community with a blog, for example. You can also build an online forum and charge people for membership. You could even build up a Facebook group and use your influence there to sell and promote products.

My good friends Shane and Jocelyn Sams have become experts in building online communities.  They have one right now for their website – Flipped Lifestyle. This community shows people how to create an online business and connects entrepreneurs who are pursuing similar dreams.

Prior to that group, they had an online community for teachers looking for lesson plans. That probably sounds pretty random, but it’s crazy the type of communities you can build and rally people around. If it’s something that you’re passionate about yourself and you want to connect with others that have that same passion, then an online community is something you should definitely consider.

The Bottom Line

There are a ridiculous number of ways to make money online and the ones I’ve covered here are just the tip of the iceberg. If you have time, a passion for almost anything, and at least some creative skill, you may be able to build an online income stream — or several — if you give it enough time.

But, don’t just take my word for it. If you look online, you’ll find thousands of success stories you can use for inspiration.

One day you could even create a success story of your own. But you’ll never know unless you try.

 

I am a certified financial planner, author, blogger, and Iraqi combat veteran. I’m best known for my blogs GoodFinancialCents.com and LifeInsurancebyJeff.com and my book, Soldier of Finance: Take Charge of Your Money and Invest in Your Future. I escaped a path of finan…

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Jeff Rose, CFP® is determined to make sure you don’t have buyer’s remorse when buying an annuity.

Searching for Work in the Digital Era

NOVEMBER 19, 2015

Searching for Work in the Digital Era

The internet is a central resource for Americans looking for work, but a notable minority lack confidence in their digital job-seeking skills

The internet is an essential employment resource for many of today’s job seekers, according to a new survey by Pew Research Center. A majority of U.S. adults (54%) have gone online to look for job information, 45% have applied for a job online, and job-seeking Americans are just as likely to have turned to the internet during their most recent employment search as to their personal or professional networks.

Yet even as the internet has taken on a central role in how people find and apply for work, a minority of Americans would find it difficult to engage in many digital job seeking behaviors – such as creating a professional resume, searching job listings online, or following up via email with potential employers. And while many of today’s job seekers are enlisting their smartphones to browse jobs or communicate with potential employers, others are using their mobile devices for far more complex and challenging tasks, from writing a resume to filling out an online job application.

Among the key findings:

The internet is a top resource for many of today’s job hunters: Among Americans who have looked for work in the last two years, 79% utilized online resources in their most recent job search and 34% say these online resources were the mostimportant tool available to them

Roughly one-third of recent job seekers say the internet was the most important resource available to them during their most recent employment searchOnline employment resources now rival personal and professional networks as a top source of job information for Americans who are looking for work. Roughly one-third of Americans have looked for a new job in the last two years, and 79% of these job seekers utilized online resources in their most recent search for employment. That is higher than the proportion who made use of close personal connections (66%) or professional contacts (63%) and more than twice the proportion who utilized employment agencies, print advertisements, or jobs fairs and other events. Taken together, 80% of recent job seekers made use of professional contacts, close friends or family, and/or more distant personal connections in their most recent search for employment – nearly identical to the 79% who utilized resources and information they found online.

Indeed, 34% of these job seekers say resources and information they found online were the most important resource available to them in their most recent job search, which places the internet just behind personal and professional networks of all types on the list of Americans’ most important job resources. In total, 45% of recent job seekers indicate that personal or professional contacts of any kind were the most important resource they utilized in their last search for employment: 20% cite close personal connections as their most important source of assistance, 17% cite professional or work contacts, and 7% cite more distant personal acquaintances.

Like many other aspects of life, job seeking is going mobile: 28% of Americans have used a smartphone as part of a job search, and half of these “smartphone job seekers” have used their smartphone to fill out a job application

Americans increasingly reach for a smartphone when they need to accomplish a variety of online tasks and looking for work is no exception. Some 28% of Americans – including 53% of 18- to 29-year-olds – have used a smartphone in one way or another as part of a job search.1

  • 94% of smartphone job seekers (representing 26% of all American adults) have used their smartphone to browse or research job listings.
  • 87% (representing 24% of all adults) have called a potential employer on the phone using their smartphone.
  • 74% (representing 20% of all adults) have used their smartphone to email someone about a job they were applying for.

At the same time, many are using their phones for much more complex tasks:

  • 50% of smartphone job seekers (representing 14% of all adults) have used their smartphone to fill out an online job application.
  • 23% (representing 6% of all adults) have used their smartphone to create a resume or cover letter.

Smartphone job seekers with lower education levels are much more likely to use their phone to fill out a job application or create a resume or cover letterAmericans with relatively low levels of educational attainment tend to lean heavily on their smartphones for online access in general, and this also play out in the ways members of this group utilize their smartphones while looking for employment. Among Americans who have used a smartphone in some part of a job search, those with higher education levels are more likely to use their phone for basic logistical activities – such as calling a potential employer on the phone or emailing someone about a job. On the other hand, smartphone job seekers who have not attended college are substantially more likely to have used their phone for more advanced tasks, such as filling out an online job application or creating a resume or cover letter.2

Smartphone job seekers encounter a range of problems navigating online employment resourcesOverall, 47% of smartphone job seekers say their phone is “very important” in helping them look for job and career resources, and an additional 37% describe it as “somewhat important.” But despite the overall significance of smartphones to these users, many of them have encountered challenges navigating the job search process on a mobile device. Nearly half of smartphone job seekers have had problems accessing job-related content because it wasn’t displaying properly on their phone or had difficulty reading the text in a job posting because it was not designed for a mobile device. And more than one-in-three have had trouble entering a large amount of text needed for a job application or had difficulty submitting the files or other supporting documents needed to apply for a job.

Even as digital job seeking skills have become increasingly important, a minority of Americans would find it challenging to engage in tasks such as creating a professional resume, using email to contact potential employers, or filling out a job application online

Most Americans are relatively confident in their digital job-seeking skills, but a minority would find it challenging to accomplish tasks such as building a professional resumeDespite the importance of digital resources when it comes to looking for work today, a minority of Americans would find it difficult to engage in a variety of digital job-seeking behaviors.

Building a professional resume is among the most prominent of these challenges: Some 17% of Americans (not including those who are retired and/or disabled) indicate that it would not be easy to create a professional resume if they needed to do so. Another 21% say that it would not be easy to highlight their employment skills using a personal website or social media profile. Roughly one-in-ten indicate that it would be difficult for them to go online to find lists of available jobs (12%); fill out a job application online (12%); use email to contact or follow up with a potential employer (11%); or look up online services available to assist job seekers (10%).

In many cases, Americans who might benefit the most from being able to perform these behaviors effectively – such as those with relatively low levels of educational attainment – are the ones who find them most challenging. For instance, 30% of those with a high school diploma or less would have trouble creating a professional resume (compared with just 6% of college graduates), as would 28% of those who are currently not employed (double the 14% of employed Americans who would find it difficult to do this).

Many Americans now use social media to look for and research jobs, share employment opportunities with friends, and highlight their skills to potential employers; 13% of social media users say their social media presence has helped them find a job

Nearly two-thirds of Americans now use social media platforms of some kind, and a substantial number of social media users are utilizing these platforms to look for work – and also to pass along employment tips to their own friend networks. Some 35% of social media users have utilized social media to look for or research jobs, while 21% have applied for a job they first found out about through social media, and 34% have used social media to inform their friends about available jobs at their own place of employment. In addition, 13% of social media users say information that they have posted on social media has helped them get a job.

Social media users from a range of age groups use these platforms for employment-related purposesYounger users are especially active at utilizing these platforms for employment-related purposes, but many older users are taking advantage of social media when looking for work as well. Roughly one-quarter of social media users ages 50 and older have used these platforms to look for work or to let their friends know about job openings, and 11% of older social media users have applied for a job they first found out about on social media.

5 Things You Can Do on Social Media Today to Find a Job

5 Things You Can Do on Social Media Today to Find a Job

Finding a job is never an easy task. However, with all the tools we have available today, you can now look for a new job in more efficient and effective ways than ever before. Because networking is one of the best ways to find a job, social media is an important tool in your job search and may help you find new employment opportunities you wouldn’t discover elsewhere. Here are five ways to use social media in your job search today.

1. Reach out to your Facebook friends.

When you are looking for a job, Facebook is a great place to let people know that you are looking. These are your friends and personal contacts; they are people who are invested in you and want you to succeed. There are also a lot of people who you might not interact with on a regular basis among your Facebook friends, so writing a Facebook status letting people know what you’re looking for can uncover many potential leads. You never know who has heard of an open position or who might have connections at companies in your industry. Your networking profile is a great place to start when talking about what you’re looking for and how you are qualified.


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2. Look for common connections.

Once you’ve started the 15-10-2 job search technique, look at your list of resources. There may be people on this list that you would like to talk to but have never met before. That’s where social media plays an important role. You may not know everyone in your field, but you are probably connected to others who do. Use LinkedIn or Facebook to search for connections or mutual friends who might be able to contact potential employers and help you schedule an informational interview. This is also a great way to prepare for a job interview—see if you have any connections that already work for the company and can give you some tips before interviewing.

3. Make a personal website.

You don’t have to be a web designer to create a website. There are plenty of free services that can do this for you. Wix and Weebly are popular choices. You can also create an Optimal Resume account after you have registered with LDSJobs.org. These websites allow you to share your résumé, past projects, and any other important information that might be of interest to potential employers. Depending on your field, you might also consider creating a personal blog. Blogs require more extensive upkeep because you will need to write posts regularly, but they can be used to establish your expertise on a topic and show strong writing skills. After you create your site, don’t forget to share it on all of your other social media channels. Write a Facebook status, tweet it, and add it to your LinkedIn profile!

4. Follow companies and groups on Twitter and LinkedIn.

Companies frequently post job openings on Twitter and LinkedIn. Identify several companies that you would be interested in working for, and then follow their accounts. You will then know immediately when a new job opening is posted.

LinkedIn also has 2.1 million professional groups. Browse through the groups associated with your field or interests, and join a few. You never know what professional contacts you can gain through meaningful contributions to a specialized discussion group.

5. Read through your social media accounts.

Your social media accounts say a lot about who you are, so you want to make sure they are communicating the right message. Review all of your social media accounts from the perspective of a potential employer. Update any information that is out of date, check for typos and grammatical errors, and remove any content that might discourage a potential employer from hiring you. This could include complaints about former employers, embarrassing photographs, and jokes or potentially offensive comments that deal with race, gender, religion, or politics. Remember that some tones, such as sarcasm, are often difficult to detect out of context, so if you have a doubt as to whether or not something should be shown, the best idea is to remove it.

 

For more articles about networking through social media, check out:

How to Network Through Social Media

A Beginner’s Guide to Social Media

How to Use Social Media to Advance Your Career

The Top 100 Websites For Your Career

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The Top 100 Websites For Your Career

Jacquelyn Smith

Last year we inaugurated our first-ever list of the best websites for your career. We took nominations from readers and combed through some 700 sites in order to compile our list of the top 75. This August we put out another call for nominations and got a flood of 2,000 comments, emails and tweets in response. Then we reviewed last year’s list and considered all of the new nominations. In the process we decided to expand our list to 100.

Our goal was to assemble a comprehensive guide to smart and engaging sites. We hope we’ve come up with a thorough list of online destinations for interns, job seekers, business owners, established professionals, retirees, and anyone else looking to launch, improve, advance, or change his or her career.

My colleague Susan Adams, who helped compiled the list, has written an accompanying post with her picks for the ten best sites from our list of 100. She reminds readers that while there are some great resources on the web, they shouldn’t spend too much time on the Internet scouring listings, reading career advice or blasting out their resume Especially for those in job search mode, it’s better to spend time researching companies, networking and meeting people face to face.

Our full list of the top 100 sites is not a ranking and there are no winners or losers; it’s rather a compilation of nominated sites that we believe deserve some special recognition. The list includes blogs, job boards, government sites, personal career coaching pages, and traditional media outlets’ career sites that could be useful to those conventional office jobs, Federal workers, work-from-home professionals, entrepreneurs, college students, retirees, and more.

Here are the Top 100 Career Websites of 2013 (in alphabetical order):

A Better Interview

A Better Interview was founded in 2012 by Marc DeBoer, who recognized a gap in the services provided by the major job searching and interview help sites. DeBoer believes that every job seeker deserves the chance to interview for his or her dream job—so through A Better Interview, he offers users the opportunity to speak live to a trained HR professional about interview skills, job searching methods, salary negotiation, tough interview questions, and background checks, among other things. The site also offers a job board currently featuring over 430,000 positions.

About.com/Careers 

About.com’s Jobs & Careers section offers a wealth of free information to job seekers and those looking to advance their careers, including articles about everything from how to get along with your boss to illegal job interview questions. About.com/Careers also links to other sites focused on specific careers like advertising or criminology that have articles on topics like copywriting or “a day in the life of a police officer.” Users can also read up on the history of various fields, find a list of schools where they can study for a particular degree, or peruse an article on the most popular jobs in a given field. The site links to job listings powered by Indeed.com. Job search and employment expert Alison Doyle has been About.com’s job search guide since 1998.

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Absolutely Abby

AbsolutelyAbby.com is written by Abby Kohut, a recruiter who has hired over 10,000 people in her 18-year HR career, and who is now a motivational speaker that teaches secrets of the job search process that other recruiters simply won’t tell you. On the website, you will also find articles and radio and TV clips that include Kohut’s secrets. She offers advice in a motivational tone which is intended to inspire job seekers to take action and believe that they can have success.

Blogging4Jobs

Blogging4Jobs.com is an online workplace resource for managers, leaders, human resources, and recruiting professionals.  They take their audience to “uncomfortable, yet necessary,” places exposing them to the realities of the workplace without the “corporate sugar coating.”  The site was launched in 2007 with a goal of helping job seekers learn the unwritten rules of job searching.  The site has since expanded to offer insights into the world of work from a corporate and operations no-nonsense point of view.

Boredom to Boardroom

Boredom to Boardroom is a unique new site for young professionals who need help fast tracking their careers and/or finding amazing corporate jobs. The site offers readers real-life stories, honest no-holds-barred advice, and sneaky tips that HR departments probably prefer to keep to themselves. BoredomToBoardroom.com is run by Kari Reston, a gen Y-er who reached senior management level by the time she was 29, climbing the corporate ladder in London, Singapore, and New York.

Brazen Life

Brazen Life is a lifestyle and career blog for ambitious young professionals. Hosted by Brazen Careerist, Brazen Life offers edgy and fun ideas for navigating and succeeding in the changing world of work. Through the blog’s newsletter, readers also get exclusive access to online recruiting events and inside job opportunities hosted by Brazen’s partners.

Bureau of Labor Statistics

The U.S. Department of Labor’s BLS is the Federal independent statistical agency responsible for “measuring labor market activity, working conditions, and price changes in the economy.” The site says its mission is to collect, analyze, and disseminate essential economic information to support public and private decision-making.

Career Attraction

According to the site’s founder, Kevin Kermes, Career Attraction “provides smart, actionable advice that gets results.” He founded Career Attraction on the core premise that every career transition is as specialized as the individual undertaking it—and today, the website’s career experts deliver step-by-step guidance on job search and career related hurdles to more than 60,000 subscribers.

CareerBliss.com

CareerBliss is all about helping people lead happier lives by finding happiness in the workplace. The job information-hub offers free resources, like its “happiness assessment” developed by experts, a database of 4 million salaries, 700,000 company reviews, and 3.5 million job listings.  Using its large database of reviews and survey results, the site regularly releases lists like, “The Happiest For Working Dads” and “The Happiest Companies to Work For.”

CareerBuilder

Founded in 1995, CareerBuilder is one of the biggest online job boards. Its scope is international, with a presence in more than 60 markets worldwide. The site helps employers refine and target job descriptions to attract talent. Users can post résumés on the site and for a fee, get help writing résumés ($180-$300), cover letters ($50), thank-you notes ($15) and compiling references ($10). The site also offers paid online courses in different fields, like marketing and dentistry.

Career Girl Network

Career Girl Network provides information and resources to women, as well as the opportunity to build a network invested in their success. With hundreds of original articles each month from writers who know the world of personal branding, dressing for success, interview tactics, and other tips for success, the site combines its in-house expertise with valuable aggregated content for women in business from around the web.

Career Pivot

CareerPivot is a “career design firm” for Baby Boomers who are looking to make a professional move. The site’s founder, Marc Miller, believes in taking small, practical steps (or a series of “pivots”) toward your new life, rather than a “leap.” To help the boomers figure out what they want and how to get there, the site offers assessment tests and tools to learn about your goals; to explore your talents, strengths and working style; and help weigh your options.

Careers in Government

CareersinGovernment.com aims to match job seekers with careers in the government and the public sector. The site also includes resources like a basic salary calculator, tips for using social media to find a public sector job and a comprehensive list of professional associations for public sector employees.

CAREEREALISM

Founded in 2009 on the belief “every job is temporary,” and with the purpose of helping people solve their career and job search problems, CAREEREALISM strives to be a trusted resource for sound advice. To help ensure all readers leave the site feeling more informed and better prepared to handle their professional challenges than when they arrived, CAREEREALISM evaluates and approves all contributors’ content—making sure it is top notch and relevant—before publishing it.

CareerMKT.com

This site was founded by a small group of entrepreneurs looking to revolutionize the job placement industry, which they say is “inefficient and has not changed radically in decades.” With the belief that true career management sites for job seekers are lacking, and confidentiality is an issue, the founders developed CareerMKT.com as a portal that offers all the tools that a job seeker needs to manage their career. The site’s job board has millions of listings all over the country.

Careertopia

If you’re trying to get to know yourself, understand others, build effective relationships and ultimately land your dream job, MyCareertopia.com is the site for you. Careertopia’s goal is to help professionals get more fulfillment from their careers without having to sacrifice who they are.  Through articles, products and tools, the site assists you in finding out what job environment works best for you; uncovering where job related stress is coming from and show you how to avoid it; seeing what really motivates you in a job, besides the money; learning how to build your professional brand online; and building thriving relationships with the right people that can change your life forever.

Chameleon Resumes

ChameleonResumes.com is a full-service resume writing and job search consultancy firm that services high-achieving executives and professionals with accomplishment-laden resumes and LinkedIn profiles, targeted job search tactic training and authentic interview storytelling techniques to land their next position. All guidance and advice offered is from that of a former executive search firm recruiter, Lisa Rangel, who has performed numerous search assignments, worked directly with applicant tracking systems (ATS) and managed various recruitment teams. The website includes high-value personalized services, cost-effective do-it-yourself resources and numerous free articles and career links to help every executive and professional on the fast track with actionable tactics that yield results quickly.

Classy Career Girl

ClassyCareerGirl.com was founded by Anna Runyan, who is “the voice for women who want to find careers they love and get ahead.” Since getting her own career “unstuck” five years ago, Runyan has helped hundreds of professional women find meaningful and purposeful careers. Her website offers simple and practical tips for getting ahead, free training courses to help you find work that makes you happy, and coaching programs, such as the “Makeover Your Resume & Cover Letter in 10 Days Video Course” ($47).

Come Recommended

Come Recommended is a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers. Simply put, they help companies get found, get clients, and get the recognition they deserve. The site was founded in 2008 by Forbes contributor Heather R. Huhman, a thought leader and expert in the careers space with a decade of experience as a hiring manager and public relations specialist.

The Cool Works

CoolWorks.com is a job search site for seasonal work in “great places.” It has been central to the summer job and seasonal job market niche for 16 years—but they have a youthful, energetic, older and bolder spirit. “We have a dedicated core of job seekers who use Cool Works to actively seek job opportunities in great places like national parks, various resorts, ranches, camps, ski resorts, and jobs on the water,” the site says. They also serve individuals seeking volunteer and conservation corps opportunities.

Dice.com

If you’re a technology or engineering professional, Dice is the site for you. With a 22-year track record, the self-proclaimed “career hub for tech” helps employers reach hard-to-find, experienced and qualified tech and engineering professionals. Dice also reports technology news and dishes out career advice, and the site currently has a database of over 82,000 tech positions. You can subscribe to its newsletter, upload your résumé, or follow industry-specific talent communities through the site.

Doostang

Doostang calls itself an “exclusive career community that helps elite young professionals accelerate their careers.” Founded in 2005 by Stanford MBA Mareza Larizadeh, the site has formed partnerships with business schools like Wharton and Duke University’s Fuqua School of Business to give their students access to listings from firms including Goldman Sachs, Google and Facebook. Doostang, which gets its name from the Latin word for “reaching for talent,” caters especially to workers in their 20s and 30s. It charges fees to users of $30 a month with discounts for longer memberships.

eFinancialCareers

eFinancialCareers is a large network of career sites for professionals working in banking and the financial markets, as well as grads who aspire to work in the industry and the firms seeking to employ them. The site strives to provide job seekers within the finance community with the best opportunities, job market news, salary information and career advice—and it’s not limited to those in the U.S. The website operates in 22 markets and five languages.

Emprove Performance

Established by Dieter and Shannon Hertling, a husband and wife team with 20-plus years experience as senior executives, Emprove offers clients holistic and performance-centered solutions to employee development, talent management, learning technologies and executive coaching.  VIP members can get full access to the resource library, video training library and additional webinar programs–which include group coaching and live Q&A—for $19 a month ($49 the first month, including an initiation fee).

Encore.org

Marc Freedman founded Encore.org with hopes of making it easier for millions of people to pursue “second acts” for the greater good. He calls them “encore careers”–jobs that combine personal meaning, continued income and social impact in the second half of life. Though it’s not a job placement service, Encore.org does provides free, comprehensive information that helps people transition to jobs in the nonprofit world and the public sector.

Evisors

With a mission to democratize access to great career advice, Evisors connects job seekers with mentors who are either alumni or still inside companies where they want to work. Evisors says they’re turning privileged knowledge about employers, industries and career paths into common knowledge—and in the process, they’re helping job seekers land their dream jobs and helping employers, including McKinsey, Google and L’Oreal, hire the most qualified and motivated candidates.

Experience.com

Experience.com specializes in entry-level jobs and internships for students and recent college grads. It includes a job board and articles of interest to those starting out in the job market, like entry-level job interviewing, résumé and cover letter tips, plus articles aimed at college students like what to do about a horrible freshman roommate and how to save money on an off-campus apartment.

FirstJob

Another great site for jump starting your entry-level job search, FirstJob is committed to connecting graduates with industry leaders to find first-choice career opportunities. The site features job seeker tips and career advice provided by experts, as well as 116,619 high quality entry-level and internship career opportunities. Employers and recruiters looking for top-of-the-class graduates or interns to fill an entry-level job will also find the site useful, as FirstJob can connect them with students and recent grads from top universities and colleges.

FlexJobs

Aimed at job seekers who want part-time, flextime, and freelance jobs or positions where they can telecommute, FlexJobs is a subscription service that charges $15 a month or $50 a year for access to its listings. The site claims to screen online job listings, including industry blogs, employer sites and job boards and only offer “legitimate” jobs. The site has 50 career categories and jobs from entry-level to executive. FlexJobs says it will refund payments to dissatisfied customers.

Give To Get Jobs

Give To Get Jobs is a job board and information hub for jobs that use a sustainable business model to solve social and/or environmental issues, mainly social enterprise and corporate social responsibility.  As a social enterprise, the Give To Get Jobs team uses the proceeds to fund job creation programs.  They currently donate through a non-profit–but are in the process of creating their own mobile job training program.

Glassdoor

Glassdoor is a free jobs and career community that offers an inside look at jobs and companies. Employees and job seekers can anonymously review their companies, interview experiences, CEOs, salaries, and more. Last year Glassdoor introduced its Inside Connections feature, which allows people to see any connections they might have to a specific employer through their friends, or friends-of-friends, on Facebook.

Guerrilla Marketing For Job Hunters

To support the goals of David Perry’s book, Guerrilla Marketing for Job Hunters 3.0, the website offers about 1,500 ideas, strategies and tactics in the form of articles, blog posts, and videos to cut through the “unemployment noise” and dive deep into the hidden job market. Perry’s goal, through his book and site, is to help people use their creativity and wits to find the work they’re passionate about – quickly. The GM5JH.com site has had five million unique visitors since it launched.

Hired My Way

Job seekers post their qualifications for free on HiredMyWay, which professes to have superior technology that matches applicants to hiring managers. Companies also post for free and only pay when they make a hire. Founded in 2010, the site’s investors include Earvin “Magic” Johnson and billionaire Daniel Gilbert, founder of Quicken Loans.

Hourly

Brooke and Lynn Dixon founded Hourly with a mission to make the entire process of finding jobs and hiring new people more simple and straightforward. Rather than rely on flat resumes, Hourly allows members to create dynamic work profiles that showcases their skills and connects them with employers based on job type, location, availability, and more. The website says they’re “changing the face of hiring, one hour at a time!”

Idealist.org

The nation’s largest employment board for nonprofit jobs, Idealist.org has more than 1 million registered users. It also includes volunteer opportunities, a blog with stories like tips on managing student loans and a listing of events related to the non-profit world. Funding for Idealist, which was founded in 1996, comes from foundation support, donations and from fees it charges U.S.-based organizations to list on the site. It also collects fees from graduate degree programs that exhibit at its career fairs.

Indeed

Indeed.com is a Google-like search engine for jobs and one of the most efficient sites for surveying job listings, since it aggregates information from job boards, news sites and company listings. An advanced search function enables users to drill down on a location, keywords and salary range. Indeed says it has 100 million unique visitors and over 1.5 billion job searches a month. It’s available in 50 countries and 26 languages.

Inside Jobs

Inside Jobs says its goal is to help users figure out what careers they want to pursue and direct them to the schools where they can best train for that career. The Career Finder feature offers descriptions of more than 15,000 careers, from chiropractic neurologist to real estate lawyer to nuclear technician. Each career description includes salary range, a list of personality traits and links to schools that offer training for the job. Searches are free for job seekers. Inside Jobs makes its money by charging some of the schools that list on the site.

Internships.com

Internships.com bills itself as the world’s largest internship marketplace where employers can post internships and get access to its internship database for free. At last count the site had nearly 82,500 postings at 40,820 companies in 6,496 cities across the U.S. The site includes paid and unpaid, full and part-time internships. One useful feature: a “Who?” button that includes a Facebook sign-in and shows which of an applicant’s Facebook friends are connected to the hiring company.

InternQube

InternQube is a free website which aims to help students develop professional skills for the workplace. The articles and videos featured on the site come from a variety of sources that are virtually open to the public and freely available on the web. The site is a companion to a field guide by Michael True, the president of INTRUEITION, the parent company of InternQube.

InternMatch

Aimed at college and graduate students, InternMatch, founded in 2009, connects applicants with internships. The listings are longer and more descriptive than on most other sites and include a Q&A section. Users can register and pose questions to companies. The site includes paid and unpaid internships in numerous categories including engineering, non-profit, real estate and sports.

Intern Sushi

Intern Sushi aims to connect the brightest and most talented interns with leading companies in the “hardest-to-break-into industries” on its multimedia platform. The site claims that is has reinvented the internship application and hiring process by allowing applicants to “vividly and visually” showcase their talent, passion and drive. Intern Sushi features an application dashboard, which includes an array of organizational and time-saving features, for interns and companies alike.

I Want Her Job

I Want Her Job is the website for independent-thinking women everywhere who are changing the face of business, and loving their jobs while they’re at it. The mission of the self-billed “anti-mean girls” site is to positively inspire women to not compete with one another, but instead to focus on becoming the best versions of themselves while lifting others up – and changing the male to female workforce ratio along the way.

Jibberjobber

JibberJobber was originally designed to help people organize and track their job search—but has since evolved into a “personal relationship manager” that allows you to manage your job search and optimize your network relationships for the duration of your career. The site was designed by Jason Alba during his first real job search in early 2006. Membership to the website is free, but users can pay to upgrade their account to Silver ($60/year) or Premium ($99/year) status—which offers additional features.

Jobacle.com

Founded by Andrew G. Rosen in 2005, Jobacle.com is a career advice blog that strives to offer unique and interesting content that appeals to the everyday office worker. Rosen had suffered through several painful job experiences and was in awe of the lack of career resources that “spoke to him.” With that in mind, he set out to create a site–unlike the job board giants—that features useful career advice and podcasts, which now have over one million downloads.

Jobbook

Jobbook is a free job search site that matches both recent college graduates and established professionals from the U.S. and Canada with employment opportunities. Job seekers can pick from over 30,000 job titles found in the “Jobdictionary,” and Jobbook will automatically match you with jobs and allow you to interact with employers of interest, for as long as you are a Jobbook member. The services, for both employers and job seekers, are completely free.

Job-Hunt.org

Job-Hunt is a site dedicated to the millions of people who have had their personal lives disrupted by the loss of a job. Since 1998, online job search expert Susan P. Joyce has edited the site—which provides a comprehensive listing of employer recruiting page links, legitimate job-search resources and services, and up-to-date advice from knowledgeable job search and career experts. From the very beginning, the site has focused on helping individuals avoid scams and protecting job seeker privacy.

Jobma

The Jobma site allows job seekers to interact with employers, and strives to create a multimedia marketplace for talent acquisition. The site lets you pair your resume with a video pitch so employers can see you, your personality, and understand why you are the best fit for the job. Users can create one 60-second video resume for free—but they also have the option to upgrade to a premium membership for $5 per month, which allows them to build three videos. The site hosts a career advice blog, with posts on how to distribute your resume and tips for landing your dream job.

Just Jobs Academy

The mission of this site is to teach professionals or job seekers what they don’t learn in school: The skills and attitudes that can set you apart from your co-workers and competitors. Just Jobs Academy offers career advice, a job search feature, and a scholarship program.  Three times annually the site’s scholarship committee awards an eligible student with a $3,000 scholarship.

Keppie Careers

The Keppie Careers blog provides detailed, practical, actionable information for job seekers and small business owners. Coach, mentor, and Keppie Careers founder Miriam Salpeter aspires to teach readers how they can take control of their own career success. She goes beyond the theoretical “big picture” approach and gives her audience news they can use about social media and traditional tools to help them achieve their goals.

KindredHQ

KindredHQ is a career site for freelancers, independent workers and startup entrepreneurs trying to make it in the world. It’s geared toward those who decided to opt out of the traditional 9 to 5 office job and go it alone—and the site’s team understands that it can sometimes be very tough. That’s why they created Kindred HQ, an online community where these professionals can discuss the things they’re struggling with, share success stories, and make serious connections that can help them succeed in their careers.

Levo League

Levo, the Latin root of the word “elevate,” is a social startup designed to elevate young women in the workforce by providing the career resources needed to achieve personal and professional success. As a community of professional women who are seeking advice, inspiration, and the tools needed to succeed, Levo is “your career cockpit for the first phase of your professional journey.”

Lindsey Pollak

Lindsey Pollak, a global spokesperson for LinkedIn and the author of Getting from College to Career: Your Essential Guide to Succeeding in the Real World, runs this engaging and informative site which offers blog posts, videos, and event listings to help young professionals succeed in the ever-changing world of work. On her blog, the Yale grad covers a variety of topics related to LinkedIn, including how to network with VIPs on LinkedIn and how to showcase your personal brand on the popular networking site.

LinkedIn

Though we’re not rating our list of career sites, if we were, LinkedIn would come in as the indisputable No. 1. The largest professional social networking site, it has more than 225 million members in 200-some countries worldwide. People are signing up at approximately two new members a second. It is free to become a member and post a summary of your career and work history. Recruiters and hiring managers use ten-year-old LinkedIn more than any other website to connect with job candidates.

LinkUp

A job search aggregator, LinkUp only includes jobs listed on company websites. The site indexes more than 25,000 company career pages and updates listings nightly. LinkUp offers an app for Androids, iPhones or iPads. Similar to Indeed and SimplyHired, Linkup distinguishes itself because it only includes jobs listed on company sites, rather than other job boards or news listings. The site is a division of JobDig and based in Minneapolis, Minn.

Modern-Day Nomads

Founded by Tiffany Owens in 2006, Modern-Day Nomads is a destination for globe-trekking, creative professionals who are multi-skilled, educated, and tech-savvy, and prefer a “locationless living” lifestyle or want to utilize their wide array of talents to travel the world. The site features meaningful opportunities (many with housing) in all different industries, all over the world.

Monster.com

One of the oldest online job boards, Monster.com was created in 1996 when one of the first job search sites, The Monster Board, merged with Online Career Center. It now includes listings in 50 countries in the Americas, Europe and Asia and sells services to recruiters and companies looking to hire. Job seekers can post their résumés and comb listings for free. The site includes loads of free content on everything from résumé and cover letter writing to interviewing tips to sample resignation letters.

My Lifestyle Career

Thinking about working on a part-time basis during your retirement? Career coach Nancy Collamer, author of Second-Act Careers: 50+ Ways to Profit From Your Passions During Semi-Retirement, offers advice on career reinvention, lifestyle-friendly income ideas and the best resources for boomers eager to leave the 9 to 5 workplace behind.

Neighbors-helping-Neighbors

Based on the pay it forward model, Neighbors-helping-Neighbors USA, Inc. is a cost-free, peer-led volunteer job search support and networking group targeted toward individuals (anyone in career transition or entering the workforce—such as recent college graduates and struggling small business owners) who are actively looking for work and interested in reinvigorating their job search. Launched in 2011, the site allows group members to assist each other with their job search, to offer support, and to help with personal and professional networking.

Payscale

Founded in 2002 and based in Seattle, Payscale offers free salary data to users in exchange for information about their jobs and compensation. Its data comes from some 40 million user-submitted profiles and stats on more than 4 million employers. Users can do a quick search on a company and job title, or fill out a questionnaire with information like years of experience, alma mater and current pay, and get an estimate of what someone of their age and experience should expect to earn in their city. The site also includes a blog featuring interviews with real people talking about their work experience.

Personal Branding Blog

Founded in 2007 by Dan Schawbel, managing partner at Millennial Branding, a Boston-based company that does research and consulting on Generation Y, Personal Branding Blog offers information about how to create your personal brand. The blog includes video podcasts, interviews with branding specialists, research reports, articles and games. Schawbel is also a Forbes.com contributor and the author of Me 2.0 and Promote Yourself: The New Rules For Career Success.

Pivot Planet

PivotPlanet, a resource for finding real-life career and start-up business advice shared by experienced advisors who can answer your questions and offer insights into their profession anywhere, anytime (for $50+ an hour), is the brainchild of Brian Kurth, founder of the in-person career mentorship company VocationVacations. PivotPlanet connects people around the world looking to “pivot” from an existing career to a new one–or to enhance their current job skills with expert advisors working in hundreds of fields. The advisors provide one-on-one video and phone sessions—and some even offer the option of in-person mentorship.

Profession Direction

ProfessionDirection.com was created by Kristin S. Johnson with the mission to provide professionals and aspiring executives with top-notch career documents and advice, while boosting their confidence and aiding them in landing their ideal job. The Profession Direction resources page is a compilation of reputable resources and websites to aid careerists in answering tough job search questions.

Professional Resume Services

Erin Kennedy, a Certified Professional Resume Writer/Career Consultant with over 13 years of writing experience behind her, is the president of Professional Resume Services. Her site offers services related to executive resumes, professional resumes, cover letters, bios, LinkedIn profiles, social networking, personal branding, and thank you letters, among many other things related to the job search process. Once you become a member, you’ll consult with Kennedy, who will match you with an executive resume writer that specializes in what you do and fits your needs. You and your writer will partner to gather information, brainstorm, and create a dynamic new resume package that will impress employers. Prices for customized packages range from $50 to $2,295.

ProRezOnline

ProRezOnline.com is a new, comprehensive program which covers the full range of tools necessary for job seekers to stand out and get noticed. It was designed by consensus from over 2,000 career and employment executives incorporating the latest techniques, strategies and tool sets to provide the best likelihood of success. The base level is free and the fully featured level is priced at $40—however, the site’s CEO James Gregware says nobody will ever be denied due to an inability to afford the top program.

Recruiter.com

Founded in 2010, Recruiter.com’s mission is to open doors for people, to personalize the job search process and help bring better career opportunities to individuals around the world. Since career opportunities are created when one person contacts another, Recruiter.com makes it easy for members to connect with the “right people.” The site says they aren’t trying to build a fancy new recruiting process. Instead, they look at the real world and then try to mirror what works.

ResumeBear

ResumeBear is an online technology and people solution aiming to create a positive, professional and rewarding career search experience for every job seeker. They also strive to bring serious and qualified candidates to employers. ResumeBear charges those employers a small posting fee—but a portion of it is donated to Shriners Hospitals for Children and Veterans Across America. Aside from its job board, ResumeBear offers expert guidance and resources, among other tools, to help you find (and land) your next job.

Résumé Writers Ink.

ResumeWritersInk.com targets C-suite executives, professionals, and trade professionals seeking customized branding integrated with their career accomplishments. The site, founded by Tina Nicolai, offers a visual story and content-loaded bandwidth of information helping its clients discover career marketing services including coaching, résumé writing, profile assessments, and hot blog topics.

Salary.com

Founded in 1999, Salary.com is the oldest website aside from the federal government to offer online information about what jobs pay. The Waltham, Mass. company gets its data from vendors who survey companies’ human resources staff. Its free “salary wizard” gives a quick snapshot of the salary for a given job title in a particular city, or users can fill out a questionnaire with more specifics like education level and years of experience, and get a more focused result. For $30-$80, users can answer an extensive questionnaire and get a personal report that takes into account details like advanced degrees and numbers of employees they will be expected to supervise. The personal report includes information on potential benefits and bonuses, and sample arguments to make in a salary negotiation. The site also includes other information like job listings and a cost of living and benefits calculators.

She Negotiates

With a mission to transform lives, She Negotiates gives women the tools and support to take responsibility for closing their own personal income and leadership gaps. “We start with the pocketbook because economic power is political power. And without political power, we have no voice. No presence. No platform. No credibility,” the site says. What sets She Negotiates apart? They know the personal, cultural and political landscapes that impact one’s ability to ask for what they want and move forward. The site publishes blogs posts and book recommendations, and offers virtual training, video tutorials, as well as consulting services for a fee.

Simply Hired

Like Indeed.com, SimplyHired is a Google-like search engine for jobs and a quick way to survey a massive number of job listings. The site, based in Sunnyvale, Calif., aggregates information from job boards, news sites and company listings. At last count, it had 30 million unique visitors a month. One advantage of SimplyHired over Indeed: Job listings display a user’s LinkedIn connections to each job.

Skilled Jobs Direct

Skilled Jobs Direct is dedicated to matching skilled craft workers to jobs based on their trade, skills, professional experience, education, preferences and many other factors. The website automatically makes connections between worker profiles and jobs that match their criteria at no cost—but job seekers can opt for an upgraded Gold package for $5 per month, which includes features like text message notifications in real time and priority placement on job lists that are shown to recruiters.

StartUpHire

StartUpHire is a job search engine that connects exceptional talent with innovative high-growth companies. The site provides the definitive listing of startup career opportunities, including thousands of jobs at venture capital backed companies nationwide. The site not only offers tools to career professionals, but also to employers and venture investors.

Stilettos on the Glass Ceiling

Marney Reid, a salesperson for a global industry leader in medical devices, launched the Stilettos on the Glass Ceiling blog to empower, support and promote working women of all ages and vocations. Reid wanted to create a global forum of support and collaboration where she can share stories of remarkable women who have found success and career fulfillment through becoming and embracing their authentic self, and who have the courage to share their stories with the world.

TalentCulture

In 2010, while co-founders Meghan M. Biro and Kevin W. Grossman were comparing notes over coffee about the many forces reshaping today’s workplace, they wondered aloud about how talent-minded professionals could connect and support one another through chaotic and exciting shifts in business, technology and workforce dynamics. They knew that HR professionals and leaders were rapidly adopting social media for recruiting, branding, social learning, talent development and thought leadership—so they thought, why not leverage that momentum to create a dynamic community of practice? From there, TalentCulture was born. Today the site is a source of meaningful insight, expert advice, professional support and networking opportunities.

TalentZoo

TalentZoo.com is the leading job board focusing on the advertising, marketing, tech, and digital/design industries. Loaded with great content for professionals at all career levels, the site attracts top talent from across the U.S., and delivers them to TalentZoo’s clients with a satisfaction guarantee on each job posting.

The Branding Muse

The Branding Muse was built upon the commitment to empower young professionals and college students to take control of their personal brands by providing them with the resources to create and maintain a professional and attractive online presence. Through classes, consultations, training, and its blog, The Branding Muse can help you communicate your value and take advantage of  opportunities that will help you succeed in college, your career and beyond.

The Career Artisan

The Career Artisan, founded by award-winning resume writer, author, job search strategist and former recruiter Mary Elizabeth Bradford, offers free monthly “how to” career coaching articles and resume samples, as well as private and group coaching packages ($249 to $5,000), resume and cover letter services ($35 to $2,950), and help with career marketing documents (i.e. executive bios ($397), references and endorsements ($197) and value proposition letters ($250)), among other things. The site also hosts Bradford’s blog.

The Career Project

As a free and interactive career profile database, TheCareerProject.org site allows users to research thousands of real careers through the eyes of the people who work them.This site was designed with the pure intention of letting people of all ages, not just students, voyeur into any job they could think of.

The Daily Muse

Founded by Kathryn Minshew, Alex Cavoulacos and Melissa McCreery in September 2011, The Daily Muse is an online career and lifestyle publication targeted at women. Visit TheDailyMuse.com and you’ll find career advice, book reviews, tips for hiring, Q&A interviews with successful entrepreneurs and inspiring executives, videos and a job board. The Daily Muse also contributes to Forbes.com.

The Hired Group

Founded by nationally-recognized career coach Ryan Kahn, The Hired Group has one goal: to get you hired. Building off of Kahn’s expertise in placing young professionals into the world’s most coveted companies, The Hired Group offers personalized services ranging from resume revisions to internship and job placement. Working with over 900 employers and specializing in public relations, film, TV, music, fashion, marketing and event planning industries, The Hired Group is a top resource for helping students and recent grads in landing their dream career.

The Labor Academy

Aimed at tech professionals, this site offers information on career development, with articles on topics like crafting a personal brand and tech certifications that earn six-figure salaries. The site also includes generic career advice like how to ace a job interview. Mantel Featherson, a career coach who used to consult companies on how best to use tech personnel, writes the articles on the site and publishes guest posts.

TheLadders

Founded as a job-search site for professionals who make $100,000 and up, last year TheLadders expanded to those making $40,000 to $500,000. With free basic service, users can see job titles and have access to the site’s career tools and resources. With Premium Membership ($25 per month or $149 per year), users have unlimited access to more than 44,000 recruiters and hiring managers. The site also has a career blog. weekly newsletters, and a free iOS app that allows busy professionals to get fresh jobs matches on the go.

TheLi.st

Founded by Rachel Sklar and Glynnis MacNicol, TheLi.st is a private membership community filled with “accomplished, connected, badass women” committed to pulling each other up and pushing each other out. The network of women includes founders, executives, journalists, makers, activists, strategists, creatives, and professionals of all stripes. The common denominator: they get it done. TheLi.st also hosts panels, seminars, meetups, conferences and other gatherings for its membership and the wider community.

The Office Blend

Dr. Marla Gottschalk, an industrial and organizational psychologist who specializes in workplace success strategies and organizational change, writes The Office Blend blog. She discusses everything from how not to hate job interviews to the evolution of the workplace.

The Prepary

The Prepary is a job search advice blog written by Jaime Petkanics, based on her experiences and learnings from over five years as a recruiter in the finance and fashion industries. The Prepary publishes advice daily on job search-related topics including: how to answer common interview questions, how to use LinkedIn in your job search, things to consider when choosing a job or internship, how to look for a job when you already have one, and much more.

The Revolutionary Club

Founded by Christie Mims, this is a site for a career coaching service targeting women, with offices in D.C. and San Francisco. It has a blog with topics like how to deal with difficult feedback and whether to quit if you hate your job.

The Work At Home Woman

Founded three years ago by Austin, Texas mother and registered nurse Holly Reisem Hanna, Workathomewoman.com has a job board that includes dozens of positions that can be filled remotely, from call agents and virtual assistants to direct sales to transcribers. The site also has pieces on how to launch home-based careers like event planning and blogging.

Tweak It Together

TweakItTogether.com is the companion site to Cali Yost’s new book, TWEAK IT: Make What Matters to You Happen Every Day, and gives people the skills, tools and inspiration to manage their “work-life ‘fit’” every day.  It introduces the simple, weekly “tweak it” practice that helps you harness the power of small, deliberate actions to be your best on and off; it offers an app that lets you track your “Tweaks of the Week” on your mobile device; and it provides links to the get-started “tweak it” inspiration from the 50 work, life and career experts interviewed in the book.

TweetMyJobs

This service, free for job seekers, allows applicants to sign up and get alerts either by email, text or through Twitter, when jobs have been posted in their field of interest, or when their Facebook and LinkedIn connections have links to job postings.

Twitter

According to Twitter, the real-time information network is “the fastest, simplest way to stay close to everything you care about.” If you care about finding employment—or a qualified job seeker–this could be a great place to start. With over a half-billion active users on the social media site, Twitter has become an important tool in both the job search and recruitment processes. (See: 4 Ways to Use Twitter to Find a Job.)

USAJobs

USAJobs is the government’s official site for Federal jobs and employment information. It provides public notice of job opportunities—and offers a platform to support online recruitment and job applications. Information about eligibility, compensation and benefits for Federal workers, including vacation time, commuter subsidies, insurance, and child care, is also available on the site.

VetNet

A site aimed at veterans transitioning to civilian work, VetNet is sponsored by three organizations—Hire Heroes USA ,which tries to create job opportunities for vets and their spouses with corporate partners, Syracuse University’s Institute for Veterans and Military Families, which produces research and aims to change public policy affecting veterans, and Hiring Our Heroes, a U.S. Chamber of Commerce program. The site includes videos, resume and career advice and links to programs for veteran entrepreneurs.

Vitru

Vitru is not a job board—but rather, a new way of connecting business and job seekers based on their work values. The site says that all connections are dependent upon its algorithm, and there’s no searchable database of jobs or resumes. Vitru offers employers and job seekers a small pool of opportunities tailored to them, eliminating the need to spend hours sifting through hundreds (or thousands) of postings or resumes that aren’t worth their time. Individuals can join for free; small businesses pay $99 per month for the Vitru service; and larger organizations pay $299+ per month.

Water Cooler Wisdom

Water Cooler Wisdom is one of the original blogs in the career and workplace space, launching initially in 2005.  The content focuses on helping people find and succeed in meaningful work, and assisting companies and managers in retaining their top talent. WCW also investigates trends around the future of careers and work so that readers can be better prepared for what’s coming down the pike.  The blog is written by Alexandra Levit, a bestselling career author, speaker, and adviser to the Fortune 500 and the Obama administration.

What’s For Work?

What’s For Work? is an online community that encourages members, employers, and providers to work together; to inspire and help each other grow. The site aims to help women take control of their careers by providing a rich set of tools that develop the knowledge, skills and confidence they need to land and preserve their dream jobs. The site’s cofounder and CEO, Teri Hockett, has held steadfast to her vision of creating a career website for women that has everything in one place; where job seekers, employers, and providers are all equal parts of the solution; and where members have tools to take action and create results.

When I Grow Up

Since the age of six, Michelle Ward wanted to be an actress. She majored in musical theater at NYU, Tisch School of the Arts, traveled the country singing, and even appeared on “Saturday Night Live.” But then, all of a sudden, she realized that wasn’t what she wanted to do anymore. So she got a different job. And another one, and another–going through seven jobs in four years, constantly trying to find “the perfect fit.” She eventually became a career and life coach, and now runs the When I Grow Up website. Through the site, Ward offers a blog, resources, and coaching services (a 12-session package sells for $897 per month for 4 months).

Work Coach Café

This is a career advice site founded by Ronnie Ann, whose eclectic background–she helped start a transitional residence for formerly incarcerated women and led the start-up of an environmental demonstration project—feeds her perspective on careers. Advice runs from how to customize your resume, to post-interview strategies. Susan P. Joyce of Job-Hunt.org is currently the site’s “team leader.”

Workfolio

Founded by Charles Pooley, Workfolio develops products and services—such as websites–that enable people to be more visible and get the most from the work they do. Professionals can build and maintain a website through Workfolio for $10 per month (custom domain and 2GB file hosting). For an additional $5 per month you can upgrade to the Executive level, which includes a custom domain; personal email; private website, which allows you to control who sees your site; and unlimited file hosting.

WorkLifeNation

The WorkLifeNation site is dedicated to transforming stress in an “always-on” world. The site offers videos and blog posts with advice for reducing work-related stress, as well as coaching sessions with work-stress management consultant (and WorkLifeNation founder) Judy Martin.

YouTern

Youtern is a matching site that hooks up would-be interns with job listings. Applicants fill out short profiles and the site matches them with open listings. The site also includes a blog with articles on subjects like résumé-writing, networking and how best to use LinkedIn.

What’s the value of good public speaking?

What’s the value of good public speaking?

Speech coaches say effective presentation is key to getting ahead in business.
Speech coaches say effective presentation is key to getting ahead in business. – iStockPhoto
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Marketplace

Sarah Gardner:President Obama tonight gives one of the most important speeches of his life at the Democratic convention. Both he and former President Clinton, who spoke last night, seem pretty at ease in front of a big crowd. Clinton spoke for more than 45 minutes, some of it ad-libbed. And it made us wonder, what about the rest of us? How would we do in front of a crowd that size? Today, there’s a big business behind public speaking.

From Washington, Marketplace’s David Gura reports.


David Gura: Friends, listeners, countrymen, lend me your ears. If you want to become a better public speaker, that’ll cost you.

Aileen Pincus: Well, the kind of training I offer is expensive. And there’s no doubt about that.

Aileen Pincus is a speech trainer — she works mostly with high-level executives — and her rates range from $100 to $500 an hour. For that, you get one-on-one coaching, objective feedback, and tips. One tip Pincus has is not to focus all your attention on your delivery. She says everyone she coaches gets nervous. You might worry the audience is judging you.

Pincus: You know what? They are. And that’s the power in this. It’s that you’re going to let them judge you. You’re going to let them see your great ideas and communicate them.

These days, communicating great ideas is important. Brian Callahan is a public speaking consultant based in Washington. And he says the price of what he offers is worth it.

Brian Callahan: It’s the good presenters. It’s the good public speakers. It’s the confident communicators who are rising up the business ladder.

Another consultant, Stephanie Silverman, says business is up since the economic downturn. She says effective public speaking skills are a way to get a leg up on your competition.

Stephanie Silverman: I think that what was once considered a throw-away soft skill has been growing in importance as people begin to realize that knowing your business is not enough.

Silverman says it takes practice — and work — to communicate comfortably. And I should know. It’s not easy to butcher one of Shakespeare’s most-famous lines on a national radio show.

In Washington, I’m David Gura for Marketplace.